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Marketers can track everything, whether it’s views, social shares, or ROI. However, emotional resonance is one important factor that marketers cannot currently assess using simple analytics.  Neuromarketing, often known as consumer neuroscience, is the study of the brain in order to anticipate and potentially affect customer behavior and decision-making. Neuromarketing technique is simply the use of neuroscience in marketing.  Brain imaging, scanning, or brain activity measuring technology is used to assess a subject’s reaction to particular items, packaging, advertising, and other marketing sectors.  However, the subject’s brain reactions to the research stimuli may not be consciously observed. As a result,