Marketing Guides

Co-Branding Partnership
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Suraj Kr. Prakash

15 Examples of Successful Co-Branding Partnerships

Have you ever wondered how brands come up with creative marketing solutions all the time? You might even have seen some brands collaborate to target an even larger audience. Do you know how this model of Co-branding is profitable for a company? In the literary sphere, it is often said that “1 plus 1 forms 11,” meaning that with multiple individuals’ power, we can achieve a lot more than we can ever imagine. This statement is true even in the world of commerce, where many of your favorite products could be a joint venture of two separate brands with different

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August 21, 2023 No Comments
most successful bloggers
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Suraj Kr. Prakash

Meet the Top 15 Successful Bloggers Dominating the Internet in 2023

Are you a blogger or planning to start your own blog? You have come to the right page for all the inspiration you need to start blogging. Do you know, you too can create successful blogs and become the highest paid bloggers? Yes, with the right niche and information about how successful bloggers did, you too can! So without any delay, let’s jump into the most influential bloggers and how much they earn. Top 15 Bloggers Who Made it Big in 2023 1. Ariana Huffington Ariana Huffington is the founder of The Huffington Post and the CEO of Thrive Global.

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June 18, 2023 No Comments
How to Start a Successful Blog in 7 steps
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Suraj Kr. Prakash

How to Start a Successful Blog in 7 Simple Steps

Are you looking to start a blog? If so, then this is the article for you! Blogging is essential for SEO and content marketing. It’s a way of getting your message out, communicating with your audience, attracting a new audience and having a genuine two-way conversation with them. It’s also a great way to express yourself or build a business or personal brand. Bloggers can also earn good money from it, which is a bonus! Some bloggers make more than $100k every month through blogging. This is more income than most traditional full-time jobs! In this article, we cover how

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April 8, 2023 1 Comment
Ultimate Guide to Advertising
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Suraj Kr. Prakash

The Ultimate Guide to Advertising: Objectives, Importance, Types, and Functions

Advertising is all around us! It’s everywhere, from the online ads we see while surfing the web to the billboards we pass by. Advertising is an important factor in helping any business reach its target audience and effectively solve their problem. In this post, we will discuss the main objectives of advertising, its importance, types, functions, and everything else you need to know about it. So let’s begin. What is advertising? To explain it in simple words, advertising is the act of communicating a message about a product, service, or idea, to its target audience, using paid methods.  The main

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March 13, 2023 No Comments
Blog vs Vlog
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Suraj Kr. Prakash

Blog vs Vlog: A Guide to Blogging and Vlogging for Content Creators

Are you confused about where to start your content creation journey: blog vs vlog? Both blogging and vlogging exist to fulfill the same objectives: to deliver information that users will find educational, entertaining, or fulfilling in some way. However, vlogging is video content while blogging is the textual form of content. What is a vlog? A vlog is a shortened version of a video blog, meaning that the information is presented as a video. A vlog serves the same motive as a blog, except that the vlogger makes videos about the subject to express his or her opinions. The vlogger

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March 6, 2023 No Comments
What is Neuromarketing: Techniques
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Suraj Kr. Prakash

What is Neuromarketing: Techniques, Tools & Examples

Marketers can track everything, whether it’s views, social shares, or ROI. However, emotional resonance is one important factor that marketers cannot currently assess using simple analytics.  Neuromarketing, often known as consumer neuroscience, is the study of the brain in order to anticipate and potentially affect customer behavior and decision-making. Neuromarketing technique is simply the use of neuroscience in marketing.  Brain imaging, scanning, or brain activity measuring technology is used to assess a subject’s reaction to particular items, packaging, advertising, and other marketing sectors.  However, the subject’s brain reactions to the research stimuli may not be consciously observed. As a result,

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December 29, 2022 No Comments
People Also Search For - Dhandho Karo
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Suraj Kr. Prakash

People Also Search For (PASF): What it is & How to Use?

You have probably come across the People Also Search For feature if you frequently use Google. This is a component of Google’s search engine design strategy. To make SERPs (search engine results pages) more dynamic, Google is adding new components frequently such as People Also Search For, People Also Ask, etc. When appropriately used, phrases like “people also ask for” might create new SEO chances. A few of these rank among the top queries on Google. It would be best to incorporate various inquiries people ask on search engines and topically related terms to your website to increase its ranking.

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November 20, 2022 No Comments
What Is Buzz Marketing
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Suraj Kr. Prakash

What Is Buzz Marketing? An Ultimate Guide, Strategies, Examples

All about Buzz Marketing Buzz Marketing is about creating hype among your customers about your brand. It uses the technique of word-of-mouth to spread the word about your brand. It has the potential to enhance conversions, and generate more customers, leads, and sales in a market. Social media has become an effective way for buzz marketing. Buzz marketing creates a buzz about your brand in the target customer base. In today’s article, we must learn about the meaning of buzz marketing, its concept, and marketing strategy along with some examples.  Buzz Marketing leverages virality to enhance the word-of-mouth advertising of

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April 11, 2022 1 Comment
seo conversion
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Suraj Kr. Prakash

Tug of War Between SEO and Conversion: Which One Should You Consider First?

Tug of War Between SEO and Conversion (CRO) Understanding SEO: Search Engine Optimisation is a process of getting organic traffic on search engine result pages. This process improves the search engine rankings of a website. Search Engines like Google, Bing use bots to crawl pages on the internet and collect information about the pages and categorize them under different indexes. An index can be imagined as a library where the librarian finds a book (a web page) to help the reader find what he is looking for. After that Algorithms analyze the pages in the index based on their ranking,

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April 8, 2022 No Comments
Viral Marketing Strategies
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Suraj Kr. Prakash

What Is Viral Marketing: Viral Marketing Strategies, Techniques and Examples

Viral Marketing Strategies, Techniques and Examples Due to the emergence of digital media, the term ‘viral marketing’ has become widespread. Many entrepreneurs are using it without even knowing its real meaning. So in today’s article, we are going to introduce you to the world of Viral Marketing, its real meaning, examples and other details. So let’s begin. What is Viral Marketing? Viral marketing refers to a marketing technique which involves organic or word-of-mouth information about a brand with an intention to spread at an increasing rate. Marketing is said to be ‘viral’ when it reaches the point where it is

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March 17, 2022 No Comments
Brand Positioning Strategies
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Suraj Kr. Prakash

5+ Powerful Brand Positioning Strategies to Stand Out From Your Competitors

Brand Positioning Strategies Positioning is an essential element for every marketing strategy for both customers as well as B2B (Business to Business). ‘Positioning’ means providing value to the customers in a unique way. Successful branding provides benefits like enhanced customer loyalty, improved brand image and a relatable identity. Brand positioning is a process to put your brand into the minds of the customers and supporters.  Understanding Brand positioning:  Brand positioning is a marketing strategy used to set your business to stand differently than others. It is the process of positioning your brand in the mind of the customer. A brand

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March 10, 2022 2 Comments
Video Marketing Strategies
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Suraj Kr. Prakash

10+ Best Video Marketing Strategies and Trends For 2023

Best Video Marketing Strategies and Trends Introduction to video marketing: A content maker mostly focuses on long-form blog posts. It is surely one of the best marketing strategies for any brand. Blogs were the “king of content” for a long time. But now times have changed and video marketing is the new marketing tool and is loved by the audiences. Who does not like watching creative and unique videos! Who does not like learning things by simply watching them! Sources say that since 2019, the average number of per day content videos, watched by users, have jumped from 84 minutes

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March 3, 2022 1 Comment

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