Business Guides

Best Business Opportunities in the world
Business Idea Guides
Suraj Kr. Prakash

65 Best Business Opportunities in the World to Start Right Now

Are you looking for the best business opportunities, you can start off with? Well, you have landed on the right page.  Today, the world is full of unique business opportunities we weren’t previously aware of. For example, we never knew that we could promote somebody else’s products and make money from them, while they manufacture and deliver them (dropshipping). This is just one example; in this post, you are going to get a full-fledged list of 60+ business opportunities in the world to choose from. So what are we waiting for? Let’s get started. Best business opportunities in the world

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October 12, 2022 2 Comments
lenskart case study
Business Guides
Suraj Kr. Prakash

Lenskart Case Study: Business, Marketing Strategy & Success Story

Today, every 3rd person of the total Indian population needs spectacles. The growth of technology has led to the increased use of laptops. A sedentary working style and constant gazing at the laptop screens have led to many eye problems. Some of them are: All these are medical conditions related to poor visibility. So good glasses have become an essential commodity. The eyewear industry of India: The struggle begins for a person to get involved in physical shopping for glasses. It requires a lot of patience and time to visit an optician. You need to get your eyes tested and

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July 12, 2022 4 Comments
How to get funding for your startup
Business Guides
Suraj Kr. Prakash

How to Get Funding for Your Startup: the Ultimate Guide

How to Get Funding for Your Startup Funding is the key to a successful business because money is like oxygen for a business. Without money, a business cannot survive. Every business drives through a rough path of ideas to generate revenue. The fuel needed to travel throughout this long journey is called “capital”. This story is common for every startup. No startup can run without a bank balance called capital. So a business should always keep searching for ways to generate higher revenue. In today’s article, we will understand what is startup funding, its wide features, and how to get

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June 15, 2022 No Comments
bharatpe case study
All Guides
Suraj Kr. Prakash

BharatPe Case Study: Business, Marketing Strategy & Success Story

BharatPe is an Indian fintech company. That provides a single platform for various digital payments. It focuses on small merchants and Kirana store owners in India. It provides solutions for UPI payments, card acceptance, small business funding, and others. It helps small merchants to carry out transactions through UPI (Unified Payments Interface) for free using QR Codes. Much before the establishment of this company, most companies were having a closed ecosystem, where the merchants had to use different QR Codes to receive payments through different payment gateways.  Every payment gateway used to charge more than 1% of the commission. The

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June 12, 2022 No Comments
Strategy Vs Tactics Key Differences - Dhandho karo
Business Guides
Suraj Kr. Prakash

Strategy Vs Tactics: Key Differences and Why It Matters

Both the terms originated as terms for the military but their use has spread to various fields now. Strategy is the action plan which guides you where you want to go and tactics are the individual steps/ actions that will lead you to your path. For example, a personal strategy might be to get into a particular career whereas your tactics to achieve that might be choosing the right career path, getting advised by a good mentor, and success in mock tests. Strategy is essential for a person to know about his progress in his life, whereas without tactics we

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May 26, 2022 3 Comments
how to test business ideas
All Guides
Suraj Kr. Prakash

The Complete Guide on How to Test Business Ideas

Do you have a great business idea but aren’t sure if it will actually work? Testing your idea with real potential customers is crucial before investing significant time and money into developing a product or service. This guide will walk you through the top methods for practically and effectively testing business ideas to validate demand and iterate on your concept. Testing Method Speed Cost Feedback Type Landing Page Very Fast Low Quantitative Surveys Fast Low Quantitative Interviews Moderate Low Qualitative Focus Groups Slow Moderate Qualitative MVP Testing Slow High Quantitative/Qualitative Pre-Sales Fast Low Quantitative Crowdfunding Slow Low Quantitative Beta Testing

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May 19, 2022 1 Comment
Top 10 profitable franchise businesses in India
All Guides
Suraj Kr. Prakash

Top 10 Profitable Franchise Businesses in India

Profitable Franchise Businesses History of franchise business: Today’s concept of franchising holds its roots in 1731 when the first franchise agreement was carried out by Thomas Whitmarsh to offer printing services in Charlestown, South Carolina. In the past, commercial franchising was done to let workers establish their businesses with support from franchisors. It was mainly practiced in Europe and England. Scope of franchising in India: India is believed to be one of the major commercial and economic hubs among South Asian Countries. This is because of the huge consumer market and the occurrence of privatisation, liberalisation, and globalisation in the

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May 3, 2022 No Comments
boat case study
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Suraj Kr. Prakash

BoAt Case Study: Business, Marketing Strategy & Success Story

Boat Case Study About Boat: Founder: Aman Gupta, Sameer Mehta Founded in: Nov. 2013 CEO: Vivek Gambhir Objective: Provide technical music support to users Headquarters: New Delhi, India Initial Capital invested: Rs. 30 lacs Non-executive directors: Kanwaljit Singh Popular Products: Wireless speakers, earbuds, smartwatches, headsets, earphones, etc.  Website: boat-lifestyle.com Net-worth: Crossed Rs.1500 Crores in FY-2021  Tagline: “Plug into nirvana”. Nirvana means attainment of complete peace or “moksha practice”. The founders chose this term to be the tagline as they believe that music connects a person to his soul thus attaining complete peace and freedom.  Logo: “Plug into nirvana” Company name: Imagine Marketing

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April 5, 2022 1 Comment
Razorpay case study and startup journey
All Guides
Suraj Kr. Prakash

Razorpay Case Study: Business, Marketing Strategy & Success Story of Razorpay

Razorpay Case Study – Success Story of Razorpay Brief introduction: Internet in the modern world has introduced us to new ways of banking and other payment services. The world full of advanced technology has extended the availability for everyone towards simplifying the basic processes. The finance industry of banking and payments are one such sector where technological advancements have ushered in major transformations. The cutting-edge technological advancements have brought in many benefits and introduced the world to concepts of digital and online payments. These concepts have benefited the banking and finance sector largely. We are long past the days when

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March 29, 2022 No Comments
Select the Best B2B Ecommerce Platform
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Suraj Kr. Prakash

How to Select the Best B2B Ecommerce Platform for Your Business?

Select the Best B2B Ecommerce Platform B2B platforms are online marketplaces that can help your business grow. They are a good way to reach out to your target demographic and help you reach your audience. This blog aims to help you select the right platforms for your business. Though there are many aspects to consider when it comes to choosing the best b2b platform, you can use these tips to ensure that your choice is ideal. A website for your small business is a great way to market your company and gain clients. This article will discuss how to choose

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February 25, 2022 No Comments
Cred case study and startup journey
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Suraj Kr. Prakash

CRED Business Model and How CRED Works | CRED Success Story?

Cred Business Model and How CRED Works? What is CRED? Founded by Kunal Shah in 2018 CRED is an Indian fintech company based in Bengaluru, Karnataka. It is a mobile application used for making credit bill payments for free. It can be downloaded from Playstore and other app stores. It rewards its users for making on-time payments and also keeps a track of the expenses.  Company tagline: ‘Kill the Bill’ CRED Kunal Shah, the founder and entrepreneur, got inspiration from certain automatic products services in developed nations, like, supermarkets without a cashier, gas stations without an attendant, etc. This is

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February 24, 2022 No Comments
Nykaa case study and startup journey
All Guides
Suraj Kr. Prakash

Nykaa Case Study: Nykaa Business Model & How Nykaa Works?

Nykaa Business Model: The one women army – Nykaa success story Nykaa is an Indian e-commerce company, founded by Falguni Nayar in 2012. The word Nykaa has been derived from the Sanskrit word ‘Nayaka’ which means ‘one in the spotlight’. It has a well-curated section of makeup, body and bath, fragrance, personal care, and much more. It also has its own line of products as Nykaa cosmetics and Nykaa naturals. Nykaa offers more than 1000 national and international brands. Presently Nykaa ships its products across India and Nepal and is planning to deliver to other international destinations too. Nykaa Company

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February 20, 2022 1 Comment

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