Business Guides

How to Develop a Business Model
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Suraj Kr. Prakash

How to Develop a Business Model for Startups

Starting a startup is both an exciting and challenging journey. If executed properly, you’ll be on the crest of a wave, if not, then you’ll face lots of setbacks.  To ensure your business doesn’t face any setbacks, you need a solid business model. In this post, you are going to learn what a business model is including everything else you need to know about it. Let’s go. What is a business model? Before we dive deep into developing a business model, first let’s learn what it actually is. Well, there’s no complexity in this, a business model is simply a

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April 26, 2023 No Comments
Feasibility Study
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Suraj Kr. Prakash

How to Conduct a Feasibility Study for Startups

So you have a startup idea? That’s great!  But tell me one thing: how will you determine whether or not that startup idea is worth pursuing? Simple answer: Conduct a feasibility study. Well, in this post, I’m going to give you a full fledge guide on conducting a feasibility study for your startup. So let’s start off by learning what exactly a feasibility study is. What is a feasibility study? See, before going for an idea, you need to make sure it is worth pursuing. A feasibility study, in simple explanation, does this job for you. It checks the potential

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April 24, 2023 No Comments
Best Leadership Courses
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Suraj Kr. Prakash

10 Best Leadership Courses for Redefining Your Leadership Game

Struggling as an entrepreneur? Feeling a gap among the team members? Finding it difficult to navigate organizational changes? Or want to become a leader? This blog is for you! Leadership skills are essential in maintaining both personal and professional relationships in life. A poor leader can majorly result in the downfall of an organization due to a lack of time efficiency, productivity, and unhealthy prejudices among the team members and the said leader. On the other hand, a good leader can motivate and inspire his teammates and create a healthy work environment by embracing diversity and recognizing the full potential

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April 19, 2023 No Comments
Best Online Entrepreneurship Courses
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Suraj Kr. Prakash

10 Best Online Entrepreneurship Courses for First-time Entrepreneurs

One might wonder how a 4-hour course can be any close to a full-fledged MBA. Let’s find out! The Pandemic lay many obligations throughout the education industry and the pressure on both teachers and students reached a peak. It was truly a time instilled with panic and terror all over the world. Though not an ideal way of learning for age-old universities who believe in the chalk-and-board method, every educational institute was bound to incorporate online courses in their curriculum to keep the industry afloat. One might marvel at how a small course, some even FREE, would benefit an individual

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April 15, 2023 No Comments
How to Do Competitive Analysis
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Suraj Kr. Prakash

How to Do Competitive Analysis for Your Startup

Every business has competition. Yours will have too! That is why, for building a successful business, you’ll have to stay ahead of your competitors.  Not sure how to do it? Well, the simple answer is – to perform competitive analysis.  In this post, you are going to learn about competitive analysis and how to perform it for your startup. But first, let’s see what competitive analysis is. What is competitive analysis? Well, competitive analysis is the process of understanding and analyzing your direct or indirect business competitors. It provides information about a competitor’s products, services, marketing strategy, sales tactics, pricing,

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April 11, 2023 No Comments
Identifying Target Market and Sizing
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Suraj Kr. Prakash

Identifying Target Market and Sizing for Your Startup

Wondering why so many startups fail even with the most viable product and cut-throat technical assistance?  While there might be many answers to this, not identifying your target customers and the size of your market, meaning how many customers would actually buy your product, who are these people, and the competition they’re buying from currently, are some of the major reasons. This is easily avoidable. Identifying target customers and the market size is an unavoidable step while taking the next step or approaching third-party financings such as angel Investors and Venture Capitals as they are interested in knowing the market

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March 30, 2023 No Comments
Startup Terms You Need to Know
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Suraj Kr. Prakash

30+ Startup Terms You Need to Know Before Starting a Business

Are you scared of using slang language at business meetings and making a fool of yourself? Or worse, fumbling at parties and losing important connections?  Learn these 31 startup terms and get your foot inside the door instantly! Starting a business comes with many hurdles including not knowing the frequently used startup terms and lingos. Investor meetings and billionaire business parties require you to show that you ace your startup idea. Business owners with an actual MBA or finance degree know endless abbreviations and also judge your knowledge based on whether or not you understand these startup financial terms. In

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March 29, 2023 No Comments
top women entrepreneurs in India
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Suraj Kr. Prakash

55 Inspiring and Top Women Entrepreneurs in India

Although the word ‘entrepreneurs’ is gender neutral, Indian society has for the longest time considered business solely a male dominant work structure, until today. India is still considered a backward, patriarchal country where a woman is respected highly as a homemaker but not as a CEO or a successful woman entrepreneur.  In a country where women are considered weak, emotional, and below men in terms of respect and intelligence, the women here have suffered yet succeeded their way to the top. The women entrepreneurs we have listed below are the shining stars of the country, proving their worth and caliber

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March 19, 2023 No Comments
Best Business Ideas in Mumbai
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Suraj Kr. Prakash

25 Best Business Ideas in Mumbai – 2023 Edition

Mumbai being one of the richest cities in India is, without a doubt, one of the best cities to start your business in 2023. Being known as the city of dreams, it is the financial capital of the country.  The hustle culture is what drives people to run behind their ambitions and passion, making it a wonderful place to start your hustle too. Mumbai is not only an Art hub but also a corporate forest, giving room for each idea to grow and flourish if instilled with hard work and uniqueness. In this article, you will find 25 interesting &

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February 24, 2023 No Comments
meesho case study
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Suraj Kr. Prakash

Meesho Case Study: Business Model & How Meesho Works

What is so different about Meesho, you must all be wondering!  Meesho is an e-commerce platform, and one of India’s first, that focuses on the housewives of our country, allowing them to open their online retailing stores with zero investment and no inventory whatsoever. Some of the most likable categories on the online app are jewelry, clothing, accessories, home, and kitchen appliances, etc.  The seller lists all his products on the app with accurate details of the product. The reseller then uses this information provided in the reselling catalog of the app and shares it with potential buyers via FB

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February 21, 2023 No Comments
How to Start a Tech Startup in 10 Easy Steps
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Suraj Kr. Prakash

How to Start a Tech Startup in 10 Easy Steps – a Guide for Beginners

Did you know, more than 50,000 startups are launched in the US? However, how many success stories do we come across? It’s a small 10%, as a huge 90% of these startups shut down worldwide before climbing even one step on the tenacious ladder of success.  This is the inevitable risk of starting a tech business in 2023. Everyone wants to be the next Spotify or Facebook. Starting a tech startup, however easy, is a dream job for many, involves many aspects like marketing, funding, legal, and so on.  While the stats are only numbers, a well-researched strategy will surely

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February 13, 2023 3 Comments
Startup Failure Rate and Statistics India
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Suraj Kr. Prakash

Startup Failure Rate and Statistics in India (Reasons)

The Indian startup ecosystem showed the path to a promising future through innovation and digitization despite the effects of the coronavirus outbreak. 2022 saw the emergence of several new unicorns and a great deal of market activity, despite a minor decline in the quantity and value of funding deals. But, it’s also true outside everything appears to be very simple. A 20-year-old entrepreneur who has access to venture capital money and trendy technology becomes a billionaire. However, there is proof that the number of venture-backed startups failing is much higher than what the sector often claims. And, 9 out of

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February 8, 2023 No Comments

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