Top 5 Online B2B Marketplaces in India
- Last Updated December 22, 2023
Suraj Shrivastava
Chief Link Building Strategist
Chief Link Building Strategist
Top 5 Online B2B Marketplaces
India is a rapidly developing nation, and with the growth of technology and knowledge of different languages all around the world, it’s no surprise that the demands for goods and services in India are on the rise. To make sure you get your products delivered to customers at a fair price; Online Marketplaces have been developed to cater to this growing need.
Online B2B Marketplaces in India are a great way to connect with vendors and suppliers for all your business needs. With the growing online customer base in India, more and more local businesses are looking to expand their reach in the market by tapping into these marketplaces. The following article lists the top five most promising B2B marketplaces in India to help you find your next vendor or supplier that will reduce costs, improve productivity, and increase profitability for your business.
Businesses need platforms where they can meet wealthy and successful potential customers – that is why b2b marketplaces arise. A B2B marketplace helps businesses connect, possibly for the first time. One main difference between B2C & B2B marketplaces is the types of buyers involved. On a B2C marketplace, individual consumers make up the main buyers; on a B2B marketplace, buyers are often businesses who purchase in bulk.
In simple terms, a B2B marketplace is a platform that brings diverse companies together online to buy and sell in bulk to create business relationships & generate profits.
IndiaMART, a leading B2B multi-vendor marketplace in India, has been connecting buyers and sellers since 1996. Indiamart claims 60% of the market share with over 130 million buyers, 7 million+ suppliers, and 75 million+ products & services being listed on their platform.
In 2016, Udaan was founded by 3 ex-Flipkart employees out of the realization that modernization of trade was necessary for small business owners in India. Udaan is an online platform providing small businesses owners in the electronics and apparel industry, with logistics services.
Udaan simplifies B2B online selling by making it faster and more efficient. Various suppliers have been brought together under the one website to offer buyers a wide selection of goods.
With over 3 million users,25,0000-30,000 sellers across 900+ cities, and operating in 12,000 pin codes, Udaan has both sophistication and reach in the Indian marketplace. They serve over 1.7 million retailers and HoReCa/ restaurants’ needs
Anar is a social B2B marketplace launched by Nishank Jain and Sanjay Bhat in 2020. The platform provides diverse services to small to big size businesses, connecting them with one another. With more than 2 lakh registered businesses, Anar is a unique platform connecting manufacturers, retailers, and resellers.
Anar is an app that lets you interact for retailers, resellers, wholesalers, distributors, and manufacturers. The app makes life easier by providing a single place where all information on who they are, what they sell, how they distribute, etc. It makes getting in touch with new potential clients easier across many different verticals.
Using this app, you can create your own profile, upload your catalog to the app, create posts, form connections with others in the business landscape; post up your requirements; and interact with one another. The company focuses on onboarding businesses across over 100 verticals.
TradeIndia is another multi-seller portal, with a database of 5 million+ registered users and 4 million sellers and buyers. It offers Indian B2B businesses the best services on its multi-vendor marketplace, with customers coming from Global markets.
ExportersIndia is a free B2B multi-seller portal, founded in 1997 to help Indian manufacturers and sellers to sell their products in India or abroad. In both local and foreign markets, they offer a new channel for businesses looking to expand. Together with the other online marketplaces on the site, Exporters India has helped accelerate India’s growth of e-commerce.
Where are the best platforms to sell your products? You have to look at all of the marketplace options and to only do so thoroughly if one provides maximum exposure. Name recognition, popularity, and reputation are all vitally important because word-of-mouth will play a big role in your success. Remember that low customer service will harm your product’s reputation, as well. Here are some keys, by using you can choose the best marketplace for your business:
Identifying the best marketplaces requires research. There are different requirements for each platform, product categories, and audiences to think about. With this new way to do research, you can make the smartest call upfront for your business.
While you might feel overwhelmed once you identify your list of marketplaces, remember, you don’t have to launch on all those platforms simultaneously. Take a deep breath and continue to keep tabs as they pop up.
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Top 5 Online B2B Marketplaces in India
1. Indiamart
2. Udaan
3. Anar
4. TradeIndia
5. ExportersIndia
You have to look at all of the marketplace options and to only do so thoroughly if one provides maximum exposure. Name recognition, popularity, and reputation are all vitally important because word-of-mouth will play a big role in your success.
Businesses need platforms where they can meet wealthy and successful potential customers – that is why b2b marketplaces arise. A B2B marketplace helps businesses connect, possibly for the first time.
Suraj Shrivastava at ForgeFusion shares simple, effective ways to grow your business using SEO, content marketing, and AI, learned from helping over 50 companies. When he's not working, he loves teaching others or watching documentaries.
