10 Best Online Survey Tools for Startups in 2024 [Free & Paid]

“How can I get closer to my customer’s needs?” 

“How will I identify whether this decision would support my user’s desire?”

Surveying could be the right answer for the above questions. 

Questioning is really declared as a good habit in all kinds of fields. Questioning helps to figure out the reasons behind your work and you will soon find an answer to your issues easily.

“Dewy Defeats Truman” a popular hypothetico assertion that ran through Chicago Daily Tribune during the presidential election of 1948.

This assertion was printed boldly with confidence in the survey CDT conducted. Anyhow,  the hilarious and notable issue was that Dewy did not defeat Truman. Instead, Truman was the one who took over Dewy.

In addition to it, Truman also made a talk about the erroneous headline that flows through CDT after his victory.

It is wrong to complain to the Chicago Daily Tribune for this issue because it had great trust in its survey. We could define it as the mistake of a survey that was conducted across people of the state.. 

This real-time case study serves as a famous instance to illustrate what is a survey and how it could mislead incorrect results.

What are Online Survey Tools?

Wikipedia has quoted down the following text regarding SURVEY – “a method for collecting quantitative information about items in a population”

In simple terms, Surveying is defined as a set of questions which are formatted neatly in a template to get feedback from its target respondents.

Talking about internet surveyors,  the internet takes care of multiple free survey tools in online mode which could fulfil your decision-making in your business or it might be any reason.

Though this article has less scope to carry the power of surveying, the ForgeFusion team has jotted down significant essentials that would wrap up the queries in the following image contents.

This article illustrates the best survey tool along with free survey tools to help you reach the minds of customers.

Corrections in Surveys

There exist some ups and downs in the way surveys are generated and formatted. Apart from the manner the questionnaire being asked, it too depends upon the other factors which are hidden under human vision. 

Before jumping into the session, gain patience to read the most important terms in the survey process through the upcoming expression.

• Sample= The respondents of the survey
• Interviewer= The person or the AI which frames and interviews about the questions.

The issues could be categorized under two major types.

• Sample bias
• Interviewer bias

1. Sample bias

It progresses as a complex scenario that causes the major reason for the fallacious survey. Let me enable you to access the following catalogue to understand sample bias more briefly. The branches of this complication stems into trio terminologies viz.

• Small Sample Bias
• Narrow Sample Bias 
• Difficult Sample Bias.

– Small Sample Bias

When the quantity of sample or survey respondents are smaller. It depends upon the quantitative analysis of the sample provided.

– Narrow sample bias

When the solution providing interrogative assertions were asked only to certain people. 

For instance, When the questionnaire is ”Whether you love the nail paint brand in our company?” and if you include only male samples, then 99% of answers might be “no”. If my samples contain female respondents, then the graph would proceed with “yes” . 

– Difficult sample bias

This bewilderment makes an appearance when your response donor contains null knowledge regarding your question theme.

When your respondents don’t know what your business theme is, this kind of issue emerges.

2. Interviewer bias

Worry gives birth in the assessment when the appraiser miscalculates his question framing or providing. Most probably, people would like to provide socially acceptable answers. Trying not to stand alone in a storm. Likewise, if 98% say yes to an answer, then 2% might be pulled to say an answer yes.

Let me explain a new theory named “Push Poll”

3. *Push poll

Consider me as an interrogator while you are the sample.

• Me: “Do you like coffee in ABC Company?”
• You: “Yes”

These are generally common question types you encounter. When I state my question in different form as one in below

• Me: “Do you like coffee in ABC company despite its unhealthy manufacture?”
• You: hmmm……… I tend to say “no”

The above interrogation contains an additional statement, providing a bad review to your question. So chances are available to say a false answer. This actively demonstrates the explanation of push polls.

How to utilize the online survey tool for your business? 

Though it contains multiple flaws, surveys are considered in our day-to-day lives because they strive to provide approximate answers to exact solutions, while they are designed to collect information from quantitative and qualitative analysis.

The oncoming session elucidates the utilizations that could be done by your startup to enhance your customer engagement.

• Marketing and research analysis
• Product feedback
• Customer service feedback
• Employee feedback
• To acclaim about unknown wisdom
• Research pattern could be structured further.

How to hand-pick the best survey tool?

Best online survey tool should stick to the requisites of the creator/ surveyor satisfying all criteria in his checklist. It might be tested countless times to diagnose its performance, framing along with proceeding to your respondents.

The approaching points explain about the criteria required to select a best online survey tool

• Unlimited questions
• Multiple types of interrogatives
• Free plan availability
• Featuring of upgradation
• Acquiring information from all categories of people and collecting the same form of a large sample is essential.
• Multiple answer type variabilities(From long answers to one word substitution.)

10 best survey tools to capture right now

ForgeFusion Team has reduced your eye pain by simply shortlisting the top 10 survey tools along with free survey tools across dozens of options to give you the best deal in your creation.

1. Google Forms 

It is the #1 rated free survey tool which is so simple to utilize. Though it might be difficult to collect complex data, it has an initial learning curve and would eventually suit minimalist survey creators to produce it within an hour. It also has limited design customization and templates.

Rating

4.9/5 [Based on ForgeFusion Research]

2. Survey Monkey

Survey Monkey is a cloud-based survey tool that has the ability to send surveys across emails to your target respondents and easily retrieve those answers and post in your social media with ease of tools provided. Overall, it offers customer engagement surveys, employee satisfaction feedback survey form, etc.

Rating

4.8/5 [Based on ForgeFusion Research]

3. Typeform

Typeform provides a one-question-a-time feature so that users can’t get bored while filling out the form. Due to this uniqueness, it has the capability to convert more users into data.  

With over 120 integrations, Typeform brands accelerate the growth of your identity. It offers enterprise, live security, and in-built GDPR compliance ensuring 100% data protection. It overall provides solutions based on polls, surveys, videos, etc.

4. Jotform

Jotfrom features drag and drops functionality which is unavailable in most of the software. Jotfrom has the ability to collect numerous data types, offers many themes, and widgets to customize your survey to fit your needs.

Rating

4.6/5 [Based on ForgeFusion Research]

5. Survey Planet 

A survey-based solution platform providing an easy user interface. This free survey tool is additionally packed with other premium plans to explore further features and data.

Rating

4.5/5 [Based on ForgeFusion Research]

6. Zoho survey

Zoho survey features conditional branching or skips logic, offline surveys, numerous themes/ templates, septa lingual survey system, password security, multi-response, and spam protection.

Rating

4.4/5 [Based on ForgeFusion Research]

7. Sogo survey

Sogo survey optimizes SogoCX to increments its customer experience and it also uses SogoEX to increment employee engagement. In addition to it, it offers 24/7 customer support. Overall, it delivers automated feedback collection through APIs.

Rating

4.4/5 [Based on ForgeFusion Research]

8. Snap surveys

Snap surveys provide dual solution-Survey Software and Feedback Management System. It very well fits any device to operate it. It has the ability to integrate with MS Office, MS Access, and SQL database. Zero-cost demonstration session is in stock to find whether it fits your needs.

Rating

4.3/5 [Based on ForgeFusion Research]

9. Free online surveys

Over 1 million satisfied customers, Free online Surveys provide polls, quizzes, forms, e-mail, etc. It ensures data security for its customer and offers drag and drop functionality as well.

Rating

4.3/5 [Based on ForgeFusion Research]

10. Survey Sparrow 

Survey sparrow provides 360-degree feedback or 30-degree review, offline surveys, a user-friendly interface, NPS, conversational UI experience, etc.

Rating

4.2/5 [Based on ForgeFusion Research]

The Bottom line

With the hope of helping you to guide the right survey tool as well as a free survey tool, we conclude this session with a small request.

Surveys have a lot of advantages in deciding the correct decision for your business-related plans.  They help to identify the opinions of a large group of people and you could definitely sort out the majority opinion with the benefit of less time requirement.